Marketing Specialist

Role Overview

Gerent is a top Salesforce implementation partner looking for a full-time Marketing Specialist with a passion for Salesforce and/or CRM software technologies. This exciting role is performed remotely and/or from home and the successful candidate will be able to work in an incredibly progressive, high-growth organization supporting the world’s #1 and fastest growing CRM solution, Salesforce.

Our Marketing department is growing, and we are looking to add a team member whose primary focus will be to support marketing execution across email, web, events, and social initiatives. The Marketing Specialist will play a key role in helping drive growth across all of Gerent’s key practices and must be a proactive self-starter with exceptional executional, organizational, creative, and analytical skills. The ideal candidate is someone who has a great attitude, is a strong team player, and embraces growth and change.

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Email Marketing

  • Create, test, deploy, and monitor campaigns for all of Gerent’s key practices
  • Create, test, deploy, and monitor campaigns for Gerent’s Salesforce programs like PAP, VIP, Partner New Logo, newsletter
  • Manage Pardot and keep campaigns and databases across practices clean and well-organized
  • Conduct A/B testing to optimize email campaigns
  • Report back on campaign engagement to Marketing and Sales team
  • Provide ongoing and active campaign reporting and analysis with insights and recommendations


  • Assist in maintaining site appearance by developing and enforcing content and display standards
  • Monitor Gerent’s website for errors, glitches, broken links/functionality
  • Deliver monthly web analytics reporting with insights and recommendations
  • Research current design trends on a regular basis
  • Assist in reviewing changes to the Gerent website to ensure quality assurance standards are met before moving to production
  • Assist in QA testing for web page launches to ensure design standards are met and functionality is as expected

Social Media

  • Create and manage social media calendar and post content
  • Manage Gerent’s Salesforce Partner Community Chatter group and post content according to calendar
  • Provide ad campaign execution support as needed

Visual Design

  • Design or manipulate simple graphics and mock-ups on Adobe Photoshop (for example: image for social media post or an email campaign header)
  • Support Head of Marketing with presentation development and creation of eye-catching, visually engaging slides

Presentation Decks, Key Documents, Collaterals

  • Develop, maintain and update visual appearance and content for all corporate presentation decks, key documents, and collaterals to reflect the most current brand design and company information

In-Person & Virtual Events

  • Provide execution support for asset development, promotion, and launch of event(s)

Partner Community and App Exchange

  • Manage Gerent’s company page on Salesforce Partner Community and App Exchange ensuring content and branding is kept up to date

Resource Center Management

  • Manage contents and organization of Salesforce Resource center to ensure they are up to date (for example: posting new case studies or sales tools as they become available; adding a new vertical when new practices launch)


  • Provide thorough proof-reading support for all content including but not limited to web, white papers, blogs, case studies, and podcasts

Shared Marketing Drive

  • Maintain shared Marketing drive to ensure organized and consistent filing with the most up to date content and file versions


  • Provide marketing execution support on new and/or other initiatives and activations as needed

Attributes and Skills:

  • Proactive self-starter, takes initiative, and a strong team player
  • Exceptional execution skills and attention to detail
  • Excellent time management and organizational skills - ability to work quickly and creatively in fast-paced, deadline-driven environment
  • Excellent written and verbal communication skills
  • Scrappy, entrepreneurial spirit
  • Strong creative, analytical and strategic thinking
  • Demonstrates a passion for Salesforce and CRM software technologies
  • Excellent interpersonal skills - ability to work well with internal and external teams and partners
  • Able to develop and maintain a clear and consistent brand voice
  • Excellent problem-solving skills
  • Embraces constructive feedback and has a passion for learning and relearning
  • Ability to multi-task, and remain composed in high-pressure situations


  • Bachelor’s Degree in Marketing Management, Business Management, Communications or a related field
  • 4-5 years of experience working in the digital marketing / general marketing field with the ability to bring brainstormed ideas to reality; must have a full understanding of current digital marketing / general marketing strategies and best practices
  • Must demonstrate a thorough understanding of current marketing trends and be able to implement marketing campaigns on numerous platforms with a multitude of targeting criteria
  • Proven computer skills and proficiency in Microsoft Powerpoint, Microsoft Word, Adobe Photoshop. Video editing skills are a bonus.
  • Keen eye for visual design and creative work
  • Flexible and adaptive to feedback
  • Team player who is results-oriented and dedicated to team success
  • Experience with SEO and web analytics an asset
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