Marketing Specialist

Role Overview

Gerent is a top Salesforce implementation partner looking for a full-time Marketing Specialist with a passion for Salesforce and/or CRM software technologies. This exciting role is performed remotely and/or from home and the successful candidate will be able to work in an incredibly progressive, high-growth organization supporting the world’s #1 and fastest growing CRM solution, Salesforce.

Our Marketing department is growing, and we are looking to add a team member whose primary focus will be to support marketing execution across email, web, events, and social initiatives. The Marketing Specialist will play a key role in helping drive growth across all of Gerent’s key practices and must be a proactive self-starter with exceptional executional, organizational, creative, and analytical skills. The ideal candidate is someone who has a great attitude, is a strong team player, and embraces growth and change.


Gerent is an equal opportunity employer that celebrates diversity and provides an inclusive work environment. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. We try our best to accommodate any candidate taking part in the selection process upon request.

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Responsibilities:


Email Marketing

  • Create, test, deploy, and monitor campaigns for all of Gerent’s key practices
  • Create, test, deploy, and monitor campaigns for Gerent’s Salesforce programs like PAP, VIP, Partner New Logo, newsletter
  • Manage Pardot and keep campaigns and databases across practices clean and well-organized
  • Conduct A/B testing to optimize email campaigns
  • Report back on campaign engagement to Marketing and Sales team
  • Provide ongoing and active campaign reporting and analysis with insights and recommendations

Website

  • Assist in maintaining site appearance by developing and enforcing content and display standards
  • Monitor Gerent’s website for errors, glitches, broken links/functionality
  • Deliver monthly web analytics reporting with insights and recommendations
  • Research current design trends on a regular basis
  • Assist in reviewing changes to the Gerent website to ensure quality assurance standards are met before moving to production
  • Assist in QA testing for web page launches to ensure design standards are met and functionality is as expected

Social Media

  • Create and manage social media calendar and post content
  • Manage Gerent’s Salesforce Partner Community Chatter group and post content according to calendar
  • Provide ad campaign execution support as needed

Visual Design

  • Design or manipulate simple graphics and mock-ups on Adobe Photoshop (for example: image for social media post or an email campaign header)
  • Support Head of Marketing with presentation development and creation of eye-catching, visually engaging slides

Presentation Decks, Key Documents, Collaterals

  • Develop, maintain and update visual appearance and content for all corporate presentation decks, key documents, and collaterals to reflect the most current brand design and company information

In-Person & Virtual Events

  • Provide execution support for asset development, promotion, and launch of event(s)

Partner Community and App Exchange

  • Manage Gerent’s company page on Salesforce Partner Community and App Exchange ensuring content and branding is kept up to date

Resource Center Management

  • Manage contents and organization of Salesforce Resource center to ensure they are up to date (for example: posting new case studies or sales tools as they become available; adding a new vertical when new practices launch)

Content

  • Provide thorough proof-reading support for all content including but not limited to web, white papers, blogs, case studies, and podcasts

Shared Marketing Drive

  • Maintain shared Marketing drive to ensure organized and consistent filing with the most up to date content and file versions

Miscellaneous/Other

  • Provide marketing execution support on new and/or other initiatives and activations as needed

Attributes and Skills:

  • Proactive self-starter, takes initiative, and a strong team player
  • Exceptional execution skills and attention to detail
  • Excellent time management and organizational skills - ability to work quickly and creatively in fast-paced, deadline-driven environment
  • Excellent written and verbal communication skills
  • Scrappy, entrepreneurial spirit
  • Strong creative, analytical and strategic thinking
  • Demonstrates a passion for Salesforce and CRM software technologies
  • Excellent interpersonal skills - ability to work well with internal and external teams and partners
  • Able to develop and maintain a clear and consistent brand voice
  • Excellent problem-solving skills
  • Embraces constructive feedback and has a passion for learning and relearning
  • Ability to multi-task, and remain composed in high-pressure situations

Qualifications:

  • Bachelor’s Degree in Marketing Management, Business Management, Communications or a related field
  • 4-5 years of experience working in the digital marketing / general marketing field with the ability to bring brainstormed ideas to reality; must have a full understanding of current digital marketing / general marketing strategies and best practices
  • Must demonstrate a thorough understanding of current marketing trends and be able to implement marketing campaigns on numerous platforms with a multitude of targeting criteria
  • Proven computer skills and proficiency in Microsoft Powerpoint, Microsoft Word, Adobe Photoshop. Video editing skills are a bonus.
  • Keen eye for visual design and creative work
  • Flexible and adaptive to feedback
  • Team player who is results-oriented and dedicated to team success
  • Experience with SEO and web analytics an asset
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