An E-Learning Powerhouse Prepares for the Future of Education with Marketing Cloud
Client Success Snapshot
- Overview: A major provider of online courses and learning opportunities
- Industry: Education (Online Learning)
- Team Size: 1,000-5,000
- Annual Revenue: US$ 200 million to $300 million
- Headquarters: CA, USA
- Markets: Global
Amid an e-learning boom, a major e-learning provider needed to improve its scalability and develop a better understanding of how to serve its quickly-expanding user base. Post-pandemic, a rising tide of students threatened to overflow the company’s existing CRM framework. The company needed to scale — and to do so it needed to implement a new digital framework.
Gerent’s solution architects implemented Marketing Cloud and connected the e-learning company with tools it would need to expand and optimize its operations. During this process, they established core Marketing Cloud solutions such as Email Studio, Web Studio, Automation Studio, Journey Builder, and Marketing Cloud Connect. After launching these tools, they further connected the client’s Marketing Cloud with its Sales Cloud, external data warehouse, and learning platform.
By using Marketing Cloud’s tools to facilitate full dynamic emails and automate marketing processes, the e-learning provider was able to improve its efficiency and achieve a 360° view of its learners. These changes gave the company the scalable functionalities it needed to accommodate post-pandemic growth and meet a new era of online learning head-on.
Client Success Story
In late 2020, a major online-education provider found itself facing a new and welcome problem. Amid an e-learning boom, a rising tide of students threatened to overflow the company’s existing CRM framework.
The company needed to boost its growth capacity and attain a 360° view of its customers. The means to do so seemed obvious: it would implement Salesforce’s Marketing Cloud to better meet its burgeoning outreach needs. The e-learning platform was motivated to do so, as it had recently transitioned over to Sales Cloud and seen the benefits Salesforce products could provide firsthand.
However, implementation is no small feat — which is why the education powerhouse selected Gerent as its Salesforce implementation partner.
Salesforce Solutions Tailored to Your Needs
Gerent collaborated with the online education provider to develop and deploy a program management structure that would ensure the efficient delivery of work streams across all internal and external business stakeholders and teams. The Gerent team also designed optimal enrollment journeys to bolster the company’s student acquisition efforts.
During implementation, Gerent’s solution architects established core Marketing Cloud solutions such as Email Studio, Web Studio, Automation Studio, Journey Builder, and Marketing Cloud Connect. Once implemented, they connected the company’s Marketing Cloud with its sales cloud, external data warehouse, and learning platform.
The e-learning provider’s implementation process occurred in phases. First, Gerent’s solution architects created static emails so the e-learning platform could transition from its former marketing software and begin learning how to operate the Marketing Cloud system. Then, once the client’s team felt comfortable with the framework, our solution architects enabled Marketing Cloud’s full dynamic capabilities — a switch that enabled the company to take its scalability to the next level. Since achieving these action items, Gerent has continued to provide support for the company’s digital growth initiatives.
The results speak for themselves: by using Marketing Cloud’s tools to facilitate full dynamic emails and automate marketing processes, the e-learning provider was able to reduce the number of campaigns it needed to create and drastically improve employee bandwidth.
Implementation Guided by Decades of Industry Experience
The online learning giant specifically chose Gerent as its implementation partner because of our team’s extensive experience in the education sector. April Bollwage and Will Shu, who lead Gerent’s education and technology practices, respectively, have well over three decades of collective experience working in the education and training industry. Bollwage and Shu’s ability to weave their boots-on-the-ground industry experience into a high-level Salesforce implementation strategy was a selling point for the client.
Under its guidance and direction, Gerent’s team gave the e-learning provider the framework it needed to accommodate post-pandemic growth and meet a new era of online learning head-on.
Contact Gerent today to learn how we can help your company achieve its ideal future state!