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Premium Member Service: A Competitive Imperative in Banking

The power of personalized experiences.

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Thursday, January 12th, 2023
12:00 PM — 1:00 PM EST

Join an array of seasoned Financial Services executives for a:

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Virtual Roundtable Discussion

Exchange perspectives with esteemed credit union executives, and explore how personalized experiences and robust service interactions can move the needle.

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Complimentary lunch

Get your favourite lunch delivered by UberEats and enjoy a midday recharge.

Register Now

A cutting-edge differentiator for conventional institutions: personalized service experiences

Over the last decade, digitally-empowered innovators have been laying the groundwork required to bring a reimagined client experience to fruition. Now, customer convenience is at the forefront of the Financial Services industry — and consumers are eager to exchange human-based services for digital apps.  

On Thursday, January 12th, join Gerent, Salesforce, and credit union leaders for an illuminating executive roundtable conversation centered around facilitating customized, digitally-facilitated customer experiences — and the business gains that arise as a result. 

In this exclusive event, credit union executives will reflect on how to implement and execute the personalized experiences required to thrive in our current competitive landscape. 

The discussion will consider critical topics such as:

  • How fintechs have shaped consumer expectations in Financial Services
  • The hurdles credit unions need to surmount to deliver flexible and convenient experiences
  • Why top-tier service is required for competitive differentiation in our digital age
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Featured Experts

pamella hannett

Pamela Hannett

Senior Vice President, Financial Services
Gerent

Pamela is a financial services veteran with over 25 years of prolific industry experience, and more than a decade of Salesforce ecosystem leadership. Her areas of expertise include commercial and retail banking, wealth management, and mortgage lending. Pamela is well-versed in all aspects of Salesforce technology — having previously served as Salesforce’s Senior Director of Product Management for Financial Services Cloud. To date, she has onboarded 100+ financial services institutions to Salesforce.

Jim Collins

Jim Collins

Senior Director, Financial Services
Salesforce

Jim is an accomplished executive with over 30 years of business experience, including 27 in the banking industry. He is a strategic leader who focuses on building high performing teams that focus on execution and results. At Salesforce, his team drives mind and market share globally — adjusting to real-time market events, driving immediate growth, and positioning for long-term industry changes.

Thank you to all who attended our Banking Roundtable we appreciated our time with you!

If you have any questions, please reach out to Gabriel Driollet, Partner Marketing Specialist at gabriel.driollet@gerent.com