Automotive Practice

Our Salesforce Automotive consultants help dealer groups and fleet organizations deliver satisfying experiences that drive loyalty and boost customer lifetime value.
customers at a dealer

Achieve customer-centricity with Salesforce Automotive Cloud.

With Automotive Cloud, dealers, fleet organizations, and Original Equipment Manufacturers (OEMs) can obtain transformational visibility into operational data, craft customer-centric experiences, and drive exceptional business results. Let our Salesforce consultants enable your success.

Who We Work With

Dealer Groups

Fleet Organizations




We have a deep understanding of all key areas in the automotive industry, including:



Warranty Lifecycle

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Parts &


What We Do For You

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Unlock long-term success with an Automotive Cloud Implementation

Our veteran Automotive consultants will create a Salesforce Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.

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Design and deploy value-add transformations with change management

As your Salesforce implementation partner, we can help you define goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.

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Reimagine experiences for your team and customers alike

Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.

Meet Gerent Experience

Our team of experts will help you:

  • Embrace digital-forward experiences with omnichannel integration
  • Leverage first-party data to give your customer experience a personal touch
  • Provide customers with a fully digitized product catalog
  • Optimize your customer lifetime value
  • Eliminate silos and take advantage of a centralized data hub
  • Drive user adoption and boost your transformation outcomes

Embrace digital-forward experiences with omnichannel integration

Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.

Leverage first-party data to give your customer experience a personal touch

Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.

Provide customers with a fully-digitized product catalog

More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.

Optimize your customer lifetime value

Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.

Eliminate silos and take advantage of a centralized data hub

Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.

Drive user adoption and boost your transformation outcomes

A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.

Why Gerent

Our team consists of Salesforce and automotive industry veterans, all of whom have extensive experience in digital solutions and operational problem-solving. Choose us to execute your Automotive Cloud implementation, and we’ll construct a tailor-made solution that fits like a glove.

We’ll take the time to understand your unique business

We’ll build you a sustainable and scalable solution

We’ll collaborate with you every step of the way

Our Experts

Jennifer Thompson

Jennifer Thompson

Automotive Practice & Pre-sales Leader

Jeni is a tenured consultant with 20+ years of experience analyzing the technology needs of Automotive and Manufacturing companies. During that time, she spent 16 years working directly with dealer management system tech companies and 7 as a consultant, heavily engaged within the Dealer & OEM space; prior to her role at Gerent, she served as a Presales Engagement Manager in Salesforce’s Manufacturing practice.

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Anandhi Narayanan

Anandhi Narayanan

Business Transformation & Strategy Leader

Anandhi Narayanan has 17 years of experience in manufacturing, both in the business and in IT. For the past 4 years, as a consultant, she has been leading cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

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Ryan Bjorgaard

Ryan Bjorgaard

Industries Product Lead, Manufacuting & Distribution, Auto, Energy

Ryan Bjorgaard is a veteran solution architect who specializes in helping organizations achieve more with Salesforce. Bjorgaard excels in developing secure, scalable Salesforce solutions that are easy for end-users to learn and adopt. To date, Ryan has worked on enterprise and multi-cloud projects for organizations in the retail, technology, higher education, logistics, and manufacturing industries.

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Our Point of View

Our thought leaders on the hot topics and latest trends in the automotive industry.


Introducing Visual Dealer Management
from RenderDraw & Gerent

Introducing Visual Dealer Management
from RenderDraw & Gerent infographicIntroducing Visual Dealer Management
from RenderDraw & Gerent infographic


Episode 24: Reimagining the Possible With Salesforce Automotive Cloud

Episode 24: Reimagining the Possible With Salesforce Automotive Cloud


Why Auto Organizations Should Prioritize Customer-Centricity

Why Auto Organizations Should Prioritize Customer-Centricity
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Episode 13: Salesforce Automotive Cloud: Giving the Customer Experience a Much-Needed Tune-Up

Anyone who has bought, sold, or taken a vehicle in for service knows that customer experience is a major pain point for the automotive industry. Original Equipment Manufacturers (OEMs), dealers, and service providers alike have long struggled to give customers the clear communication and personalized experience they need, especially as the industry shifts into a digital-first model. But to meet consumers’ increasingly high expectations, they need effective digital tools– which is exactly what Salesforce’s newly-announced Automotive Cloud intends to provide.

October 28, 2022

Upcoming Events

We are always hosting events for automotive manufacturers, whether an industry conference, a Salesforce conference, or other customer gatherings.

Check out where we’re
going to be next!

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