carcar

Automotive

Customers need to know they matter. At Gerent, we recognize that when it comes to buying, servicing, or selling a car, empathetic and well-informed interactions can make a world of difference. That’s where Salesforce Automotive Cloud comes in — to help your organization understand your customers and develop experiences that cultivate lifelong loyalty.
customers at a dealer

Build a truly customer-forward, satisfying experience with Salesforce Automotive Cloud

Today, automotive organizations recognize the value of customer-centricity; however, many lack the technology they need to achieve it. We help dealers and OEMs obtain transformational visibility into their data, craft customer-centric experiences, and drive exceptional business results with Salesforce.

Who we work with

Dealers

OEMs

Dealer
Conglomerates

Suppliers

What we do

clouds
cloud icon in red

Empower your organization to succeed with Salesforce Automotive Cloud

At Gerent, we strive to be a true partner to our customers during their Salesforce innovation journeys. Our veteran Automotive consultants will create an Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.

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Design and deploy value-add transformations with change management

We look beyond the technology to facilitate organization-wide improvement. Our change management consultants will take the time to understand your organization’s unique needs and priorities. We can help you define your digitalization goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.

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two men handshaking
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Reimagine experiences for your team and customers alike

Experiences matter — are yours up to par? Our in-house experience and digital marketing consultancy, Gerent Experience, specializes in helping organizations accelerate their business outcomes through experience innovation. Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.

Meet Gerent Experience

Expectations change quickly in the digital era; is your organization prepared to keep pace? At Gerent, we stay tuned into industry trends so we can prepare our clients to exceed customer expectations and outpace their competitors. Our team of experts will help your organization:

Embrace digital-forward experiences with omnichannel integration.

Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.

Leverage first-party data to give your customer experience a personal touch.

Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.

Provide customers with a fully-digitized product catalog.

More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.

Optimize your customer lifetime value.

Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.

Eliminate silos and take advantage of a centralized data hub.

Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.

Drive user adoption and boost your transformation outcomes.

A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.

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Our Automotive Cloud experts

Gerent’s consultants are dedicated to maintaining a thorough understanding of the automotive dealer and OEM model. Our veteran team will be there with your organization through every step of the digital transformation process — from road mapping a plan to customizing a solution and driving adoption through well-designed training programs.

Our experts apply what we call a “straight-to-value” approach to partnership; we’ll meet you where you are, keenly evaluate your problems, and provide tailor-made solutions that address your needs without any filler. We have a genuine passion for vehicles and empowering the people who create, distribute, and service them.

Our consultants:

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Know the industry.

Every one of our consultants have stood in your shoes. We know what OEMs, dealers, and customers want — and we have the expertise to help your team exceed expectations.

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Know how to execute change.

Gerent’s experts have the skills necessary to deliver your organization’s Salesforce solution on time and within budget. Our team was one of the first to develop a best-in-class accelerator for Automotive Cloud.

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Know how to forge strong partnerships.

Our team takes collaboration seriously; we’ll provide meaningful support and valuable guidance through every stage of your Salesforce implementation journey.

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Our Automotive Cloud Accelerator

Why wait to drive optimal value? Gerent’s accelerator is designed to help organizations get the most out of their Automotive Cloud implementation and achieve the functionality they need quickly — without the high price tag or high time investment typically required for customization.
Key features include:

automotive cloud accelerator description
Lead Cultivation
Lead Management
Desking Support
Lost Lead Assessment
Inventory Oversight
Need Analysis

Why connect with Gerent?

Salesforce isn’t just what we do, it’s who we are. Gerent began as one of the company’s own professional services teams, implementing solutions on Salesforce’ behalf. After eight long years of learning and growth, we struck out to explore the ecosystem on our own; however, we’ve never forgotten our roots.

Today, our industry expertise doesn’t just inform us; it inspires us to keep pushing, keep discovering, and keep expanding our integration capabilities. We aren’t afraid to blaze new trails if it means delivering the results our clients need — and we regularly develop custom solutions that redefine what’s possible for Salesforce products.

Discovery is our way of life, and we are committed to living it.

1,000+

collective years of
Salesforce experience

50,000

total hours of
implementation

1,100+

Salesforce
certifications

5-star

customer satisfaction
for over 14 years
Anandhi Narayanan

Anandhi Narayanan

Senior Vice President, MAE

Anandhi has 17 years of experience in manufacturing and distribution in both the business and IT sector. She has led digital transformations across a variety of industries, from finance to sales operations. For the past five years as a consultant, Anandhi has led cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

Connect on LinkedIn
Nikhil Bhatia

Nikhil Bhatia

Industry Lead, Automotive

Nikhil has over 10 years of experience in the automotive industry and has worked with OEMs and dealer groups worldwide, including Mazda Canada, BMW Canada, BMW Group India & Audi India. He specializes in consulting with clients to streamline the digital sales process and enable sustainable growth across both sales and aftersales verticals.

Connect on LinkedIn
Ryan Njorgaard

Ryan Bjorgaard

Product Lead, MAE

Ryan has nine years of experience in IT consulting, systems implementation, and solution design. With fourteen Salesforce Solution Architect certifications, he was one of the first 100 Solution Architects in the Salesforce ecosystem. Ryan is also a Manufacturing Cloud Accredited Professional and has led CRM strategy for a number of digital transformations across the sales operations and supply chain industries.

Connect on LinkedIn

Depth and breadth of knowledge

We have a deep understanding of all key areas in the automotive industry, including:

Sales

Aftersales

Warranty Lifecycle
Management

Parts &
Accessories

Customer
Experience

How we can help

Meet Kwesi W.

Dealer Principal at a dealership

“We have been in business since 1968 and our team prides itself on its personable service — but we rely way too much on the people who provide it. Our customer records are stored in individual team members’ notebooks, spreadsheets, and computers; if an employee is out of the office, we may not have access to the information we need to serve our customers.”

How can Gerent help?

  • Implement Salesforce Automotive Cloud to provide a centralized view of your customer data across business verticals
  • Leverage Salesforce’s segmentation tool to identify key customer groups and deliver personalized marketing content at scale
  • Empower your team to provide well-informed and well-designed experiences that foster customer loyalty
Kwesi

Meet Emil J.

Regional Manager at a global original equipment manufacturer (OEM)

“Information accessibility is a major pain point for my team. We often struggle to obtain the sales metrics we need to refine our marketing and production strategies. How can we develop a winning strategy if we don’t know what’s happening on the ground?”

How can Gerent help?

  • Implement Salesforce Automotive Cloud to provide a centralized hub for ERP and customer data
  • Leverage Automotive Cloud’s partner management features to achieve real-time visibility and facilitate better OEM-dealer collaboration
  • Integrate analytics tools to surface market trends and guide strategy development
Emil

Meet Amelia K.

Sales Manager at a national
dealer conglomerate

“Data silos pose a perpetual problem for my team. We have scant visibility into our dealers’ operations and source our information almost exclusively from phone conversations and emails. Obtaining a ‘real-time’ view of our conglomerate’s operations feels like an impossibility; by the time we finish talking to all of our dealers, some of our information is at least a few weeks out of date.”

How can Gerent help?

  • Implement Automotive Cloud to provide a real-time, shared source of truth for the entire dealer conglomerate
  • Leverage analytical tools and dashboards to achieve a real-time view of individual dealer operations and overall conglomerate performance
  • Identify and queue outreach to underperforming dealers
Amelia

How Salesforce can help
your business accomplish its goals

Digital transformation lets organizations adopt best-in-class technology solutions to effectively perform daily tasks with better visibility to their customers. With all customer information stored on a single platform, organizations can easily create real-time reports, which allow for informed and confident data-driven business decisions. Dealers, OEMs, and stakeholders can also use data to track trends and uncover areas for improvement through shareable reports and dashboards.

Why Automotive Cloud?

It eliminates data silos

It provides transformational visibility into your operations and pipeline by providing a 360 view of the customer

It facilitates more efficient team collaboration via process automation and shared data

It empowers your team to cultivate stronger relationships and higher CLTV leading to higher customer retention

It enables flexible, analytics-backed decision making for each of the stakeholders with customized dashboards

It helps your team resolve solving process deficiencies in real-time

Contact Us
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porches lined up

Gerent's Automotive Cloud Accelerator Speeds Time to Value

Innovation doesn’t need to be a drawn-out process. Gerent’s Automotive Cloud Accelerator empowers OEMs and dealers to drive faster time to value.

Download

Create a More Customer-Centric Experience with Salesforce Automotive Cloud

Auto organizations need to prioritize experience to increase revenue — and for that, they need to understand their customers. Fortunately, Automotive Cloud provides a solution.

Download
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Our Point of View

Customer expectations in the automotive sector are at an all-time high. Today, shoppers expect car buying to be as easy and seamless as purchasing a computer at Best Buy or an item from Amazon. However, the car-buying experience often falls short of those expectations, leaving consumers feeling confused, overwhelmed, and frustrated by their sales or service experiences.

This white paper will explain why experiences are inextricably tied to customer return rates and operational performance and make a case for why organizations should adopt an omnichannel approach to customer engagement.

View All

Episode 13: Salesforce Automotive Cloud: Giving the Customer Experience a Much-Needed Tune-Up

Anyone who has bought, sold, or taken a vehicle in for service knows that customer experience is a major pain point for the automotive industry. Original Equipment Manufacturers (OEMs), dealers, and service providers alike have long struggled to give customers the clear communication and personalized experience they need, especially as the industry shifts into a digital-first model. But to meet consumers’ increasingly high expectations, they need effective digital tools– which is exactly what Salesforce’s newly-announced Automotive Cloud intends to provide.

October 28, 2022

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