Automotive Practice

What We Do For You

Unlock long-term success with an Automotive Cloud Implementation

Our veteran Automotive consultants will create a Salesforce Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.

Design and deploy value-add transformations with change management

As your Salesforce implementation partner, we can help you define goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.

Reimagine experiences for your team and customers alike

Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.

Meet Gerent Experience

Our team of experts will help you:

Embrace digital-forward experiences with omnichannel integration
Leverage first-party data to give your customer experience a personal touch
Provide customers with a fully digitized product catalog
Optimize your customer lifetime value
Eliminate silos and take advantage of a centralized data hub
Drive user adoption and boost your transformation outcomes

Embrace digital-forward experiences with omnichannel integration

Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.

Leverage first-party data to give your customer experience a personal touch

Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.

Provide customers with a fully-digitized product catalog

More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.

Optimize your customer lifetime value

Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.

Eliminate silos and take advantage of a centralized data hub

Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.

Drive user adoption and boost your transformation outcomes

A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.

Our Automotive Cloud experts

Gerent’s consultants are dedicated to maintaining a thorough understanding of the automotive dealer and OEM model. Our veteran team will be there with your organization through every step of the digital transformation process — from road mapping a plan to customizing a solution and driving adoption through well-designed training programs.

Our experts apply what we call a “straight-to-value” approach to partnership; we’ll meet you where you are, keenly evaluate your problems, and provide tailor-made solutions that address your needs without any filler. We have a genuine passion for vehicles and empowering the people who create, distribute, and service them.

Our Automotive Cloud Accelerator

Why wait to drive optimal value? Gerent’s accelerator is designed to help organizations get the most out of their Automotive Cloud implementation and achieve the functionality they need quickly — without the high price tag or high time investment typically required for customization.
Key features include:

automotive cloud accelerator description

Visual Dealer Management from Gerent & RenderDraw

Built on Salesforce’s Automotive Cloud platform, Visual Dealer Management empowers growth-minded dealers to visualize every aspect of their operations — including sales, inventory management, parts ordering, service, and more — in real time by linking 2D and 3D rendered visualizations to Salesforce records.

Dealership Inventory & Performance Insights

Achieve instant visibility into departmental performance and current inventory with interactive dealership maps.

Visual Parts Identification & Issue Reporting

Allow customers to upload annotated snapshots of vehicular issues and visually verify problematic parts before submitting a service request.

Illustrated Sales & Self-Service Experiences

Empower customers to click through 3D vehicle renderings and learn more about particular cars, model-specific features, and premium accessories.

Visual Spare Parts & Accessory Ordering

Enable shoppers to view premium add-ons and accessories for vehicles they own or plan to purchase.

Interactive Spare Parts Catalog

Import PDF catalogs and exploded diagrams into Automotive Cloud, then link specific illustrations to Salesforce records so your service team can quickly identify in-stock parts.

Why Choose Us?

Our team consists of Salesforce and automotive industry veterans, all of whom have extensive experience in digital solutions and operational problem-solving. Choose us to execute your Automotive Cloud implementation, and we’ll construct a tailor-made solution that fits like a glove.

We’ll take the time to understand your unique business

We’ll build you a sustainable and scalable solution

We’ll collaborate with you every step of the way

Our Experts

Jennifer Haskins (Thompson)

Automotive Practice & Pre-sales Leader

Jeni is a tenured consultant with 20+ years of experience analyzing the technology needs of Automotive and Manufacturing companies. During that time, she spent 16 years working directly with dealer management system tech companies and 7 as a consultant, heavily engaged within the Dealer & OEM space; prior to her role at Gerent, she served as a Presales Engagement Manager in Salesforce’s Manufacturing practice.

Talk to Jennifer

Anandhi Narayanan

Business Transformation & Strategy Leader

Anandhi Narayanan has 17 years of experience in manufacturing, both in the business and in IT. For the past 4 years, as a consultant, she has been leading cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.

Talk to Anandhi