Today, automotive organizations recognize the value of customer-centricity; however, many lack the technology they need to achieve it. We help dealers and OEMs obtain transformational visibility into their data, craft customer-centric experiences, and drive exceptional business results with Salesforce.
At Gerent, we strive to be a true partner to our customers during their Salesforce innovation journeys. Our veteran Automotive consultants will create an Automotive Cloud solution that empowers your business to deliver superior experiences and drive better operational performance at scale.Contact Us
We look beyond the technology to facilitate organization-wide improvement. Our change management consultants will take the time to understand your organization’s unique needs and priorities. We can help you define your digitalization goals, build a realistic innovation roadmap, execute change, and reap the value you expect from transformation — all without causing undue disruption to your daily operations.Contact Us
Experiences matter — are yours up to par? Our in-house experience and digital marketing consultancy, Gerent Experience, specializes in helping organizations accelerate their business outcomes through experience innovation. Our consultants can identify the experiences that drive differentiation for your business and help your team execute those strategies through digital product design and marketing campaigns.Meet Gerent Experience
Today, customers don’t just expect digital services; they want delightful experiences that seamlessly bridge every channel from website to car lot. Exceed their expectations by “going omnichannel” with Gerent and Automotive Cloud.
Your organization doesn’t need third-party data to deliver personalized experiences. Our team can help you gather first-party data to create rapport, engage customers, and form lifelong relationships.
More and more customers are beginning their vehicle search online, so it's important for dealers and OEMs to have a complete catalog of product information digitally available. Digitize your inventory via Salesforce Automotive Cloud.
Knowledge is power. Evaluate and improve your organization’s CLTV by developing genuinely personalized experiences that keep your customers coming back over and over again.
Tired of searching through data silos for up-to-date customer information? With Salesforce, all the data your team needs is readily accessible in a centralized CRM hub.
A tool is only useful if people use it. We’ll help you drive adoption across your organization so every person on your team can optimize their work with Automotive Cloud.
Gerent’s consultants are dedicated to maintaining a thorough understanding of the automotive dealer and OEM model. Our veteran team will be there with your organization through every step of the digital transformation process — from road mapping a plan to customizing a solution and driving adoption through well-designed training programs.
Our experts apply what we call a “straight-to-value” approach to partnership; we’ll meet you where you are, keenly evaluate your problems, and provide tailor-made solutions that address your needs without any filler. We have a genuine passion for vehicles and empowering the people who create, distribute, and service them.
Salesforce isn’t just what we do, it’s who we are. Gerent began as one of the company’s own professional services teams, implementing solutions on Salesforce’ behalf. After eight long years of learning and growth, we struck out to explore the ecosystem on our own; however, we’ve never forgotten our roots.
Today, our industry expertise doesn’t just inform us; it inspires us to keep pushing, keep discovering, and keep expanding our integration capabilities. We aren’t afraid to blaze new trails if it means delivering the results our clients need — and we regularly develop custom solutions that redefine what’s possible for Salesforce products.
Discovery is our way of life, and we are committed to living it.
Anandhi has 17 years of experience in manufacturing and distribution in both the business and IT sector. She has led digital transformations across a variety of industries, from finance to sales operations. For the past five years as a consultant, Anandhi has led cross-cloud implementations, driving strategy and thought leadership for supply chain organizations in the Salesforce ecosystem.Connect on LinkedIn
Nikhil has over 10 years of experience in the automotive industry and has worked with OEMs and dealer groups worldwide, including Mazda Canada, BMW Canada, BMW Group India & Audi India. He specializes in consulting with clients to streamline the digital sales process and enable sustainable growth across both sales and aftersales verticals.Connect on LinkedIn
Ryan has nine years of experience in IT consulting, systems implementation, and solution design. With fourteen Salesforce Solution Architect certifications, he was one of the first 100 Solution Architects in the Salesforce ecosystem. Ryan is also a Manufacturing Cloud Accredited Professional and has led CRM strategy for a number of digital transformations across the sales operations and supply chain industries.
“We have been in business since 1968 and our team prides itself on its personable service — but we rely way too much on the people who provide it. Our customer records are stored in individual team members’ notebooks, spreadsheets, and computers; if an employee is out of the office, we may not have access to the information we need to serve our customers.”
“Information accessibility is a major pain point for my team. We often struggle to obtain the sales metrics we need to refine our marketing and production strategies. How can we develop a winning strategy if we don’t know what’s happening on the ground?”
“Data silos pose a perpetual problem for my team. We have scant visibility into our dealers’ operations and source our information almost exclusively from phone conversations and emails. Obtaining a ‘real-time’ view of our conglomerate’s operations feels like an impossibility; by the time we finish talking to all of our dealers, some of our information is at least a few weeks out of date.”
It eliminates data silos
It provides transformational visibility into your operations and pipeline by providing a 360 view of the customer
It facilitates more efficient team collaboration via process automation and shared data
It empowers your team to cultivate stronger relationships and higher CLTV leading to higher customer retention
It enables flexible, analytics-backed decision making for each of the stakeholders with customized dashboards
It helps your team resolve solving process deficiencies in real-time
Innovation doesn’t need to be a drawn-out process. Gerent’s Automotive Cloud Accelerator empowers OEMs and dealers to drive faster time to value.Download
Auto organizations need to prioritize experience to increase revenue — and for that, they need to understand their customers. Fortunately, Automotive Cloud provides a solution.Download
Customer expectations in the automotive sector are at an all-time high. Today, shoppers expect car buying to be as easy and seamless as purchasing a computer at Best Buy or an item from Amazon. However, the car-buying experience often falls short of those expectations, leaving consumers feeling confused, overwhelmed, and frustrated by their sales or service experiences.
This white paper will explain why experiences are inextricably tied to customer return rates and operational performance and make a case for why organizations should adopt an omnichannel approach to customer engagement.
Anyone who has bought, sold, or taken a vehicle in for service knows that customer experience is a major pain point for the automotive industry. Original Equipment Manufacturers (OEMs), dealers, and service providers alike have long struggled to give customers the clear communication and personalized experience they need, especially as the industry shifts into a digital-first model. But to meet consumers’ increasingly high expectations, they need effective digital tools– which is exactly what Salesforce’s newly-announced Automotive Cloud intends to provide.
October 28, 2022