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Education Practice

We are committed to providing holistic solutions that empower academic institutions and training organizations to achieve their strategic goals and improve their student outcomes.

Who We Are

Salesforce expertise informed by on-the-ground experience.

Our Education practice holds a collective 130 years of combined experience in K-12, higher education, and education management. Every member of our team is an industry veteran who recognizes how education can shape lives, empower communities, and cultivate meaningful change over generations. We know what you do is important —which is why we dedicate ourselves to helping institutions achieve better outcomes for their people, members, and learners alike. 

We craft Salesforce solutions that empower our customers to achieve their goals and deliver better educational experiences at scale. To us, technology is an enabler, not the outcome.

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We create unified experiences that keep the needs, goals, and happiness of your constituents top of mind. Our mission is to build supportive robust business processes and solutions so our clients can focus on what matters most: their students, staff, alumni, and partners.

Dynamic Solutions

We are experienced practitioners conversant in digital solutions and implementation best practices. We create scalable digital transformations that not only resolve immediate problems but also empower institutions and students for generations to come. Our deep cross-cloud knowledge and dedication to applying transformation best practices sets us apart from other partners; we are determined to keep learning and improving for our clients.

Who We Serve


Higher Education

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K-12 Schools

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Online Training

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Language Learning


Trade Schools

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Academic Content

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Corporate Workforce
Training Providers

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Associations & Membership Organizations

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Testing & Credentialing Organizations


Early Childhood
Education Providers

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International & Study
Abroad Organizations

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Recruiting & Placement

What We Do

what we do

What We Know

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Student Success
and Retention



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Student Experience
& Engagement

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How We Do It

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Transformation isn’t an ad-hoc endeavor. We help your team develop an actionable plan that takes your pain points into account and sets your organization on track to Salesforce success.


We are here for you. Our veteran consultants understand that while some problems might be common across the industry, your organization’s specific pain points are unique. We’ll help you craft a value-add solution that suits your team’s needs, goals, and requirements.


With 1,000+ years of collective Salesforce experience and 1,000+ implementations to our name, we’re confident in our ability to build a robust Salesforce foundation for your team.

Digital Experience

We’re living in an experience era. Gerent Experience, our digital product agency, can help your team harness the power of customer data and automation to deliver delightful experiences at every stage of the constituent journey.

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Our industry expertise doesn’t just inform us; it inspires us to push, discover, and expand our capabilities. We aren’t afraid to blaze new trails if it means delivering the results our clients need — and we are always redefining what’s possible for Salesforce products.

Our Team

Richard Smyth

Richard Smyth

Customer Success Leader

Richard Smyth is an experienced senior leader with over 20 years of IT leadership relevant to digital strategy, enterprise applications, operational excellence and executive oversight. Richard has a proven record of spearheading successful transformation initiatives for complex, multi-disciplinary organizations. He excels at delivering superior results by demonstrating the business value of technology implementations.

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James Gardner Gregory, Ph.D.

Senior Director Industry Solutions, Education & Nonprofit Services

James is a 17x certified Solution Engineering Leader with 15 years of firsthand experience in higher education. Starting his career as a Special Educator and Counsellor, James now comes to us straight from Salesforce as an industry-leading expert with a proven track record of success in his field. He specializes in creating cutting-edge solutions that address top-of-mind issues for Education and Nonprofit organizations.

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April Bollwage

April Bollwage

Senior Director of Education
(Recruiting, Admissions, & International)

April Bollwage is an impassioned education leader with 20+ years operational and admissions experience in for-profit education, higher education and state-funded nonprofit training programs. April prides herself on creating collaborative team environments that use technology to unite and empower people of varying perspectives. She specializes in enrollment management, strategic operations, mentorship, data analysis, and Student 360 experience. April is a certified Salesforce Administrator, Education Cloud Consultant, and Business Analyst.

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shirin khosravian

Shirin Khosravian, D.B.A

Senior Director of Education (Retention & Student Success)

Shirin Khosravian, D.B.A., is a data-driven strategy and innovation leader with over 18 years of experience in higher education and business transformation. Shirin is also an adjunct professor who teaches graduate-level courses on business, communications and digital marketing. She excels in forging constructive partnerships and empowering organizations to drive growth through people-process-systems strategies and solutions. During transformation initiatives, Shirin leverages her extensive marketing, technical, customer experience, and analytical skills to develop creative, high-value solutions for clients.

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Vinay Joshi

Principal Architect

Vinay Joshi is an 18x certified Salesforce professional and veteran solution architect. His track record as a leader and technical expert within the ecosystem is extensive, encompassing 13+ years of total experience — nine of which were spent working on solutions for Vinay has served in a variety of roles, including developer, development lead, tech/team lead, release manager, solution architect, and trainer. He has a passion for tech training, identifies as a lifelong student, and firmly believes that one can achieve anything if they have a zest to learn.

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Alexis Harvey

Senior Director of Delivery, Education & Nonprofit

Alexis Harvey is an experienced leader with nearly 20 years in the nonprofit industry, leading people and organizations through operational change. In previous roles, Alexis served as Director of Development, VP of Human Resources, and Chief Operating Officer of an award-winning affiliate of Big Brothers Big Sisters of America; Senior Project Manager in the Public Sector Professional Services group at Salesforce; and, Program Manager at Traction on Demand. Alexis has been leading teams of technical consultants in enterprise nonprofit CRM implementations for the past five years. Her customer credentials include: a Global Medical Response Nonprofit, National Advocacy Group, Global Child Health & Wellness Organization, National Educational Product Company, Global Arts & Culture Organization, Global Donor-supported Mentoring program, and U.S.-based institutions of higher education.

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Book a discovery!

Learn how our team can help yours achieve its goal!
We provide personalized consultations upon request.

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Our Point of View

A New Chapter: Reintroducing Post-Graduates to the Educational Ecosystem addresses the post-graduate journey, why educational institutions should enhance how they view it within their institutional goals, and how it maximizes the value of the student experience.

Episode 38: A New-School Approach: How Education Cloud Helps Institutions Connect With Students

It’s a fact — the average prospective student entering into higher education in 2023 is more engaged with technology than any generation in history. This raises the critical question: why are so many higher education institutions still relying on outdated, manual processes for enrollment, communications, and ongoing engagement? Practices that have worked reliably in the past now risk feeling antiquated and obtuse to a new generation of digital-first students. Supporting the needs of this incoming class will require serious reimagining of the entire student experience – and an understanding of how digital tools can aid in that reimagining.

September 12, 2023

Upcoming Events

We are always hosting events for education institutions, whether an industry conference, a Salesforce conference, or other customer gatherings.

Check out where we’re
going to be next!

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