Travel & Hospitality

We strive to become the premier Travel & Hospitality industry partner for services implementation in the Salesforce ecosystem.

With unique experience among Salesforce consulting partners, particularly regarding cruise industry Salesforce implementations, coupled with a decade-plus of established trust by Salesforce’s own Professional Services team, Gerent will leverage its differentiated foundation to deliver unparalleled, results-based, Salesforce solution success within the Travel & Hospitality industry.

You can count on us

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Depth of Experience

With over 40 years of collective experience and 40,000 hours of implementation, we have deep understanding of the Travel & Hospitality sector. We know what it takes to drive revenue and reduce costs, and we know the importance of staying up to date with new and current global requirements pertaining to COVID-19, GDPR, and PCI compliance.

Broad Areas of Focus

We specialize in multiple areas of the Travel & Hospitality Industry including but not limited to Cruise Lines, Shore Tour Operators, Transportation such as limousines, buses, and trains, and Hotels & Lodges, including both retail and wholesale models.

Knowledge & Expertise

Our expertise in the sector is enriched with a strong network of travel partners and a large user community that we leverage for research and development. We work with Senior Management in a number of organizations to ensure continuous visibility to top-level visions across travel markets.

Committed to Innovation

Our DeepQuest solution is a one-stop-shop, low-cost, and easy implementation Salesforce-powered CRM solution designed to help SMBs in the Travel & Hospitality industry optimize their customer relationships and scale their business.

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Customer Success

We’ve successfully deployed a wide range of Salesforce solutions for some of the largest players in the Travel & Hospitality industry, including but not limited to Norwegian Cruise Line, Alaskan Dream Cruises, Crystal Cruises, Lindblad Expeditions, & Florida Tours.

How we can help

Customer Engagement

Use the best technology tools tor the sector to build customer journeys, drive brand awareness, and foster strong customer relationships.

Process Standardization

Streamline operations and automate processes by enabling easy connectivity to external travel portals and booking engines that expand customer reach.

Data Anlytics

Run reports and dashboards leveraging Mulesoft, API builder, and Einstein.

Safety Measures

Enable COVID-19 tracing and strengthen customer support with additional touch points.


Remain up to date on GDPR data protections, customer privacy acts, and PCI compliance.

Ketta Riley

SVP, Travel & Hospitality

Ketta Riley brings over 30 years of experience in the Travel & Hospitality industry. She spent a large part of her career driving growth and innovation in a wide range of roles at Norwegian Cruise Line and has an intimate understanding of the sector. She has tackled many challenges and changes in the industry for multiple decades and brings with her comprehensive, 360-degree expertise.

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Our Point of View

Catering to Guest Preferences in the Ever-changing Hotel Sector explores how hotels can continue to build customer loyalty, outline technological innovations the lodging sector has adopted and examine effective ways hotels can expand their reach to convert new audiences.

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Episode 27: A Story Of Survival In The Travel Industry

On March 15th, 2020 – the Ides of March – the management team at, a large transportation company in Miami, began to shut down its operations in the early days of the global pandemic.

Florida Tours plays a large role shuttling passengers and crew members from airports to cruise ships but when the ships stopped sailing, Florida Tours’ buses stopped as well.

But, in the true spirit of entrepreneurship, the team buckled down, went into survival mode, and rode out the storm.

Florida Tours’ story is a story of survival in the face of steep odds. We’d love to tell you that their survival was driven by CRM technology but it wasn’t. In fact, they didn’t have any such digital tools. However, both the CEO and the head of business development now realize how much a CRM system could have assisted in making their recovery even stronger and faster.

In this episode, the CEO and head of business development tell the story of what they did to survive and how they could have done it so much more easily with a CRM system in place. Theirs is as much a cautionary tale as a success story.

July 15, 2021

Upcoming Events

We are always hosting events for travel & hospitality manufacturers, whether an industry conference, a Salesforce conference, or other customer gatherings.

Check out where we’re
going to be next!

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