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Transformation @ Work

Episode 23: Building a Better Pricing Process Through Salesforce Automation

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Transformation @ Work

Episode 23: Building a Better Pricing Process Through Salesforce Automation

Warehouse employee scanning products Transformation at Work podcast background

Transformation @ Work

Episode 23: Building a Better Pricing Process Through Salesforce Automation

Anandhi Narayanan

SVP, Business Transformation & Strategy
,
Gerent

Anandhi brings over 17 years of experience in manufacturing, not just with technology, but with the people and processes that can lead to meaningful change. During her tenure in IT, she led digital transformations for finance, supply chain, operations and sales operations. For the past 4 years as a consultant, she has directed cross-cloud implementations, driving strategy and thought leadership for supply chain organizations across the Salesforce ecosystem.

Ryan Bjorgaard

Industries Product Lead, Manufacturing & Distribution, Auto, Energy
,
Gerent

As Gerent’s industries product lead, Ryan is responsible for deeply understanding Salesforce’s product stack and how the technology connects with the needs of the manufacturing industry. He brings years of experience in delivery and solution architecture to the role, as well as a deep passion for the technology and how it can help businesses succeed. He also runs Gerent’s manufacturing, automotive, and energy innovation team, helping the company identify opportunities for new solutions and accelerations within the space.

Pricing should be a straightforward proposition: the seller sets a price, the customer pays that price, and everyone walks away happy. But in manufacturing, the process is anything but simple. Between discounts based on volume and customer loyalty, location-based pricing, and ongoing supply chain disruptions, pricing can become an ongoing struggle for manufacturers. Sales teams’ existing methods of capturing pricing information — such as post-it notes and spreadsheets — simply cannot keep up with the fluctuations.

In this episode of Transformation @ Work, we look at how Salesforce Manufacturing Cloud can manage the complexities of pricing on the back-end, so sales teams in manufacturing can get back to what matters: building relationships with their customers.

Pricing should be a straightforward proposition: the seller sets a price, the customer pays that price, and everyone walks away happy. But in manufacturing, the process is anything but simple. Between discounts based on volume and customer loyalty, location-based pricing, and ongoing supply chain disruptions, pricing can become an ongoing struggle for manufacturers. Sales teams’ existing methods of capturing pricing information — such as post-it notes and spreadsheets — simply cannot keep up with the fluctuations.

In this episode of Transformation @ Work, we look at how Salesforce Manufacturing Cloud can manage the complexities of pricing on the back-end, so sales teams in manufacturing can get back to what matters: building relationships with their customers.

Key Talking Points

03:13: Identifying what makes the pricing process so complicated for manufacturers

08:20: The impact supply chain disruptions can have on the pricing process

12:12: How Salesforce Manufacturing Cloud can automate back-end pricing changes to simplify pricing quotes

15:58: How manufacturers can integrate Manufacturing Cloud into their existing processes to maximize productivity and eliminate administrative hassle

22:24: Putting the pieces together: What a simplified pricing process can look like with Salesforce

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