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Transformation @ Work

Episode 24: Reimagining the Possible With Salesforce Automotive Cloud

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Transformation @ Work

Episode 24: Reimagining the Possible With Salesforce Automotive Cloud

Man and women looking under the hood of a vehicleTransformation at Work podcast background

Transformation @ Work

Episode 24: Reimagining the Possible With Salesforce Automotive Cloud

Nikhil Bhatia

Automotive Practice Lead
,
Gerent

Nikhil brings over 11 years of experience in mechanical engineering, business consulting, digital strategy, and a lifelong passion for cars, to his role as Gerent’s Automotive Practice Lead. This background gives him unique insights into the challenges the auto industry faces as it relates to data sharing and security, and how digitalization can help companies deliver a best-in-class customer experience.

Ryan Bjorgaard

Industries Product Lead, Manufacturing & Distribution, Auto, Energy
,
Gerent

As Gerent’s industries product lead, Ryan is responsible for deeply understanding Salesforce’s product stack and how the technology connects with the needs of the manufacturing industry. He brings years of experience in delivery and solution architecture to the role, as well as a deep passion for the technology and how it can help businesses succeed. He also runs Gerent’s manufacturing, automotive, and energy innovation team, helping the company identify opportunities for new solutions and accelerations within the space.

For decades, automotive dealers and OEMs have relied on the same toolkit for their needs: a whiteboard, individual file folders for sales reps, and sticky notes on computer screens and cubicle walls. Each of those tools serve a purpose; but the undeniable fact is, there’s a ceiling to their effectiveness – especially when dealing with larger customer households, multiple locations, and remote interactions. If organizations truly want to take the experience of buying and servicing a car to the next level, they need better digital tools.

In this episode of Transformation @ Work, we virtually “unbox” Salesforce Automotive Cloud, and examine how its feature-set helps dealers and OEMs reimagine what’s possible when it comes to customer experience.

For decades, automotive dealers and OEMs have relied on the same toolkit for their needs: a whiteboard, individual file folders for sales reps, and sticky notes on computer screens and cubicle walls. Each of those tools serve a purpose; but the undeniable fact is, there’s a ceiling to their effectiveness – especially when dealing with larger customer households, multiple locations, and remote interactions. If organizations truly want to take the experience of buying and servicing a car to the next level, they need better digital tools.

In this episode of Transformation @ Work, we virtually “unbox” Salesforce Automotive Cloud, and examine how its feature-set helps dealers and OEMs reimagine what’s possible when it comes to customer experience.

Key Talking Points

03:16: Why automotive dealers, dealer networks, and OEMs need to shift from a product-centric to a customer-centric approach

09:30: How Salesforce Automotive Cloud allows organizations to prioritize a better experience at every opportunity

12:18: What does “Household Management” mean, and how can it help auto dealers gain new insight into their customers’ needs?

16:06: How Gerent’s Automotive Cloud Accelerator allows organizations to unlock the value of Automotive Cloud “right out of the box”

22:24: Reimagining what’s possible: how businesses can use Automotive Cloud to transform the car-buying experience

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