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Transformation @ Work

Episode 49: Unpacking 2024’s Biggest Priorities for Payers (And How Salesforce Health Cloud Can Help)

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Transformation @ Work

Episode 49: Unpacking 2024’s Biggest Priorities for Payers (And How Salesforce Health Cloud Can Help)

Medical Professional Typing on ComputerTransformation at Work podcast background

Transformation @ Work

Episode 49: Unpacking 2024’s Biggest Priorities for Payers (And How Salesforce Health Cloud Can Help)

Cheryl Gibson

Senior Director of Healthcare and Life Sciences (Payers)
Gerent

Cheryl has been in the payer industry for 32 years and has deep experience working with accounts spanning the local to national level. During her time at a large national payer, she oversaw a complex Salesforce implementation and played a major role in building a roadmap and solution that served the needs of her clients. She has a tremendous passion for process improvement and for helping payers build infrastructure they need to serve their members.

A new year means new trends and priorities for virtually every industry under the sun. And for healthcare payers, several of the most prominent developments of the past few years– such as prior authorization, concerns around member experience, compliance, and the ever-rising role of AI– are projected to become unavoidable in 2024. So how can payers leverage technology to get ahead of these rapidly developing trends? That’s where Salesforce Health Cloud comes in. In this episode of Transformation @ Work, we’re looking at how payers can leverage digital tools to stay one step ahead of 2024’s fastest-developing trends and priorities.

A new year means new trends and priorities for virtually every industry under the sun. And for healthcare payers, several of the most prominent developments of the past few years– such as prior authorization, concerns around member experience, compliance, and the ever-rising role of AI– are projected to become unavoidable in 2024. So how can payers leverage technology to get ahead of these rapidly developing trends? That’s where Salesforce Health Cloud comes in. In this episode of Transformation @ Work, we’re looking at how payers can leverage digital tools to stay one step ahead of 2024’s fastest-developing trends and priorities.

Key Highlights

02:49: Outlining the major trends set to impact the payer industry in 2024

04:10: How payers can leverage Salesforce Health Cloud to deliver the best-in-class experience to their members

06:50: Steps payers can take to streamline the prior authorization process through technology

10:45: The critical importance of building relationships with outside community organizations, and how Salesforce can help facilitate them

13:55: How Salesforce Health Cloud can help payers stay compliant and on top of legislative changes

16:32: Why the payer industry is relatively cautious to build AI into their workflows

19:47: Low-hanging fruit: steps payers can take right now to get ahead of 2024’s developing industry trends


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