A New Diagnosis: How Providers Are Using Salesforce to Address Major Market Shifts

Transformation @ Work

Episode 7: A New Diagnosis: How Providers Are Using Salesforce to Address Major Market Shifts

A New Diagnosis: How Providers Are Using Salesforce to Address Major Market ShiftsTransformation at Work podcast backgroundtransformation at work icons on dark grey

Transformation @ Work

Episode 7: A New Diagnosis: How Providers Are Using Salesforce to Address Major Market Shifts

A New Diagnosis: How Providers Are Using Salesforce to Address Major Market ShiftsTransformation at Work podcast background

Transformation @ Work

Episode 7: A New Diagnosis: How Providers Are Using Salesforce to Address Major Market Shifts

Jim Rogers

SVP, Healthcare & Life Sciences
,
Gerent

A registered nurse by training, Jim Rogers has been in healthcare for over 27 years, with 23 years of those spent as an RN and over 15 years running healthcare operations and service lines. He also brings 12 years of experience as a Salesforce customer and partner and, prior to joining Gerent, dedicated 7 years to helping payers and providers create engaging patient experiences with Salesforce Health Cloud.

Patients and providers alike are living through a historic moment in the healthcare industry. COVID-19 and the resulting shifts in telemedicine (as well as the resulting issues with practitioner burnout) have significantly changed consumer expectations around 24/7 care and, in many cases, impacted patient trust in healthcare institutions. Providers and payers need better tools for providing personalized, on-demand healthcare experiences if they hope to overcome these seismic shifts.

In this episode of Transformation @ Work, we look at how digital tools such as Salesforce, as well as qualified technology partners such as Gerent, are helping healthcare providers transform their patient experience and adapt to a rapidly changing marketplace.

Patients and providers alike are living through a historic moment in the healthcare industry. COVID-19 and the resulting shifts in telemedicine (as well as the resulting issues with practitioner burnout) have significantly changed consumer expectations around 24/7 care and, in many cases, impacted patient trust in healthcare institutions. Providers and payers need better tools for providing personalized, on-demand healthcare experiences if they hope to overcome these seismic shifts.

In this episode of Transformation @ Work, we look at how digital tools such as Salesforce, as well as qualified technology partners such as Gerent, are helping healthcare providers transform their patient experience and adapt to a rapidly changing marketplace.


Key Ideas:

02:14 - Sweeping changes in the healthcare industry over the last few years

05:17 - How digitalization gives providers an opportunity  to win back the trust and loyalty of their patients

06:56 - How Salesforce automation is changing the way patients interact with healthcare providers

09:04 -The first steps a team leader should take to make the most of Salesforce

15:45 - The importance of eliminating siloed data and ensuring that information flows seamlessly between teams and departments

19:07 - Building a comprehensive engagement record with Salesforce Health Cloud

20:04 - Balancing the need to implement new digital solutions with the often overwhelming workload healthcare workers bear daily

23:30 - What sets Gerent apart from other technology partners looking to help healthcare providers mobilize change

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