Gerent Makes a Strategic Investment in DefinedLogic, Extending its Digital Transformation Capabilities

Herndon, VA - March 24th, 2020Gerent, a seasoned and pure play Salesforce Consultation and Implementation partner, is proud to announce its strategic investment in DefinedLogic, a Digital Product Agency based in Red Bank, New Jersey.

DefinedLogic specializes in concept-to-creation digital experience solutions to launch companies on a digital transformation journey, handling clients like AT&T, Chubb, American Express, Pfizer, and ADT. Over the last few years, they have focused their attention on positioning DefinedLogic as a Digital Product Agency to specifically help companies with Digital Strategies, Digital Product Development, Data-driven Marketing Strategies and Campaigns, and Analytics; the market response has been remarkable.

Gerent recognized a gap in the ecosystem and saw an opportunity for the two companies to join forces, adding on new capabilities to help Salesforce customers achieve optimum results from their technology investment. Together, the two companies provide a unique capability to Salesforce customers looking to transform not only Sales, CRM, Supply Chains and E-commerce, but also brand, marketing, and digital experiences.

“I am thrilled to be able to offer our clients an expanded menu of options,” said Gopi Ramineni, Gerent’s Founder and CEO. “DefinedLogic brings a highly respected and in-demand level of talent in digital experience solutions to the table. Gerent can now offer our deep understanding and knowledge of Salesforce technology and combine it with new digital marketing and experience strengths and competencies from DefinedLogic.”

Mike Simon, Partner and Principal Consultant at DefinedLogic is equally excited. “’One-stop-shop’ is a worn phrase but it still applies here. When Gerent completes the technology side of a project, we can step in and offer customers the full gamut of digital services to help them maximize their Salesforce investment. It’s a perfect partnership, one that is unique in the space,” he explained.

This strategic investment means that Gerent now comes with a holistic and comprehensive digital transformation capability, and the ability to realize that within the full range of Salesforce solutions.

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