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Transformation @ Work

Episode 35: Project Rewind: Strategic Implementation

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Transformation @ Work

Episode 35: Project Rewind: Strategic Implementation

Woman writing on boardTransformation at Work podcast background

Transformation @ Work

Episode 35: Project Rewind: Strategic Implementation

Nicholas Holbik-Siu

Director of Distribution
Gerent

Nick brings a wide range of distribution experience to his current role at Gerent, including 13 years at a large plumbing and HVAC company. There, he did everything from driving a truck to working in a warehouse to managing distribution and overseeing new technology. While in that role, he saw firsthand what Salesforce could offer the business in terms of automation opportunities — and how it empowered employees to cut through the clutter and focus on what matters.

Andy Ramspott

Vice President, Sales Operations and Sales Enablement
Crescent Electric

Andy brings years of sales, marketing, strategy, and commercial operations experience to his current role as vice president of sales operations and enablement at Crescent Electric. In his current position, his focus is on guiding and overseeing the sales teams in their efforts to drive growth to new levels.

Andrew Winker

Associate Director Business Development & Strategy
Solugen

As associate director of commercial operations, Andrew works closely with Solugen’s commercial, sales, and business development teams to ensure business decisions are data-driven and successful. He brings over 3 years of experience in consulting and a strong marketing background to the role.

Tiffany A. Hess

Product Lifestyle Specialist
Methods Machine Tools

Tiffany has worked with Methods Machine Tools for over eight years in a variety of roles, from office management to sales to her current position as product lifestyle consultant. In her current role, she works with the sales and product management teams to ensure their systems are operating successfully and efficiently.

Deploying Salesforce within an organization is often a massive undertaking – which makes ensuring high levels of adoption absolutely essential. Attempt to overhaul too many processes at once, and you risk losing momentum, alienating employees, and wasting valuable time and a considerable investment. But by aiming too small, or going for an “out-of-the-box” solution without the customizations necessary for your business, you run the risk of deploying a solution that doesn’t ultimately provide real value. For businesses in this position — who want to address specific pain points quickly, and with a high degree of employee confidence — a Strategic Salesforce engagement might be the best option.

Deploying Salesforce within an organization is often a massive undertaking – which makes ensuring high levels of adoption absolutely essential. Attempt to overhaul too many processes at once, and you risk losing momentum, alienating employees, and wasting valuable time and a considerable investment. But by aiming too small, or going for an “out-of-the-box” solution without the customizations necessary for your business, you run the risk of deploying a solution that doesn’t ultimately provide real value. For businesses in this position — who want to address specific pain points quickly, and with a high degree of employee confidence — a Strategic Salesforce engagement might be the best option.

In this episode of Transformation @ Work, we’re continuing our multi-part deep-dive on our team’s strategic approaches to Salesforce implementation and exploring how these implementation styles have empowered real Gerent clients to achieve their business goals. Specifically, we’re unpacking Strategic implementations: Salesforce deployments that offer a tight turnaround time and target focused, achievable goals for a quick unlocking of value.

Key Insights

00:50: At a high level, what is a Strategic Implementation?

01:56: Why Crescent, Methods Machine Tools (MMT), and Solugen chose a Strategic Implementation for their business needs

04:36: Signs a business might be the right fit for a Strategic Implementation

05:11: Why an “out-of-the-box” approach to Salesforce deployment might not work for many businesses

06:06: Breaking down the components and goals of a Strategic Implementation

07:31: What are the major benefits of going with a Strategic Implementation?

09:50: Client perspectives on what it’s like to work through the process

13:01: Outlining the benefits Crescent, MMT, and Solugen experienced from implementing Salesforce

17:55: Advice for teams considering a Strategic Implementation

About Our Guests

Crescent Electric

Crescent Electric is an electrical distributor that provides the inventory and expertise needed for industrial, residential, and construction projects. The company prides itself on its deep industry knowledge, job site efficiency, and leading-edge training and certifications.

Methods Machine Tools

Methods Machine Tools is a national distributor of machining equipment, automation, and engineering tools. They focus on providing best-in-class tools, backed by proven engineering expertise and a commitment to long-term customer relationships.

Solugen

Solugen is a specialty chemical company that creates safe, cost effective, and environmentally-friendly chemical formulations. The company designs its own formulations through bioforge operations; it also distributes common chemistries in full and dilute concentrations.

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